It makes you think of a place where you feel safe. The word “home” instills a sense of peace and happiness in most people. Not only does it literally mean that it’s the place where you can buy a Volcano snow cone, but it goes deeper. Harper’s Hut’s slogan is “Home of the Volcano.” Slogans that set aside a product or company as something exceptional will stick with a person. Dew all describe their product’s excellence. Nike encourages you to pursue your goals, while Vegas tells you to cut loose and just have fun. Pepper and the Marines invoke a sense of inclusivity and community. What do all good slogans have in common? They may not all tell you who the company is, but they all tell you what the company is about. Perhaps the best slogan of all time is Nike’s “Just Do It.” “Eat fresh,” “I’m Lovin’ It,” and “Have it Your Way” are equally powerful, and none of them tell you who the company is. Your slogan doesn’t have to have to name your business, however. “Be a Pepper,” “Give me a Dew,” “What happens in Vegas stays in Vegas,” “The few, the proud, the Marines.” These historic phrases easily evoke what they represent, partly because they include the product in the slogan. Slogans are an important part of any business. Throughout the Harper’s website and social media accounts, you’ll see examples of vibrant Polynesian colors and Oceanic blues. The Tiki head serves as a mascot and conveys the island-theme of the franchise.īranding is more than just a logo, however. The font is legible enough to be professional, but still fun enough to represent the whole family. It’s simple, it’s clean, it’s unique, and it’s fun. The facility, the seating, the snow cone flavors-it all ties in together to create a unique experience that is so much more than just a snow cone. CEO William Nozak opened Harper’s Hut Shaved Ice & Java in 2014 and has developed the most distinguished shaved ice company in Oklahoma.
WAY TO WORD BUILD YOUR SNOW CONES HOW TO
Nozak Consulting knows how to build a brand. Branding happens to be what Nozak Consulting is best at. Coca-Cola, Facebook, Nike, McDonald’s some of the most profitable and iconic companies of all time can attribute much of their success to quality branding.
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